I first heard the phrase relentless forward progress in the world of ultra trail running. When you’re covering huge distances over difficult terrain, speed stops being the point. You just keep moving. Walk if you need to. Slow down. Regroup. But keep going.
I liked the phrase enough that I started carrying it with me during ordinary days, too. It reminds me that progress doesn’t have to be dramatic. Sometimes it’s finishing one small thing, trying again, taking another walk, or getting a little farther than you did yesterday.
That’s the idea behind the Suttonfield Goods Run Club collection. Some pieces are simple and understated. Others carry the words Relentless Forward Progress more directly. They’re made for running, but the idea applies to a lot more than running.
You don’t have to move fast. You just keep moving forward.
Relentless forward progress.